Patriots, we're absolutely on fire this July! What a weekend it's been, and the momentum just keeps building as we celebrate America's birthday month in true red, white, and blue style.
Here's what we have for you this week:
John Hall dominates NHRA - First Pro Stock victory in 12 years on his American Rebel Buell
Rebel Light expands nationwide - 62 new Minuteman Food Mart locations across the Carolinas
Retail explosion continues - Strategic Southeast growth positioning us as the leading patriotic beer
Racing season heats up - Victory lane celebrations and track-side sponsorships driving brand awareness
Let's dive in.
PRESS RELEASES
John Hall Crushes 12-Year Victory Drought with Legendary NHRA Win
John Hall just reminded everyone why American Rebel Light Beer sponsors champions! After nearly 12 long years away from victory lane, Hall piloted his American Rebel Buell to a triumphant Pro Stock Motorcycle win at the 19th annual Summit Racing Equipment NHRA Nationals in Norwalk, Ohio. He chased down Richard Gadson with a blazing run of 6.880 at 196.67 mph - giving fans across the nation another reason to crack open an ice-cold American Rebel Light Beer.
"It's special because you never know if you're going to get another one," said Hall, whose last victory came at the U.S. Nationals at Indianapolis back in 2013.
But here's where it gets even better: John Hall isn't just our sponsored racer, he's family. As President of Dichello Distributors, Hall handles American Rebel Light distribution for 4 counties in Connecticut, and his territory leads the nation in per capita sales for Rebel Light.
"As we head into the Fourth of July weekend, John's victory couldn't have come at a more perfect time. He represents the heart of our brand – not just in victory lane, but also through his dedication to distribution."
American Rebel Light Explodes into 62 New Locations Across the Carolinas
American Rebel Light Beer just secured retail authorization in 62 Minuteman Food Mart locations across North Carolina and South Carolina, marking the biggest single retail expansion in company history! This massive rollout positions us as the leading patriotic, better-for-you beer in the convenience store channel, right in the heart of one of the most beer-forward C-store markets in the country.
Minuteman Food Mart brings serious credibility to this partnership. This fourth-generation family business started as a single service station in 1976 and has grown into a trusted convenience destination with over 60 locations. They're ranked #117 nationally among convenience store chains, and their name "Minuteman" was inspired by a statue symbolizing readiness, service, and American grit – values that align perfectly with our brand. With beer accounting for nearly 7% of all C-store sales nationwide, especially around patriotic holidays, this timing couldn't be more perfect.
This expansion follows distribution wins in Tennessee, Ohio, Kansas, and Indiana, proving that American Rebel Light is quickly becoming the beer of choice for freedom-loving Americans nationwide.
EVENTS
Mark your calendars, patriots! Here's where you can catch American Rebel Light Beer and CEO Andy Ross in action:
Ongoing - NHRA Pro Stock Motorcycle Season (Primary Sponsor of John Hall's American Rebel Buell)
Ongoing - American Rebel Light Beer Available at 62 Minuteman Food Mart Locations
Ongoing - Trackside Sponsorships at Select NHRA Events Nationwide
Q3 2025 - FOX Television Commercial Campaign Launch
All Summer Long - Loser's Midtown Parking Lot Concert Series in Nashville (Official sponsor)
Keep an eye on our social media @AmericanRebelBeer for more events and appearances coming your way!
Live Free. Drink American. Stay Rebel.